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The proud owner and operator of Fish City. Ross has built Fish City from the ground up and ensures the business is always innovating to meet industry demand. Included in this innovation is Hunting and Outdoors. To meet growing customer demand, for hunting and firearms goods and services.
Fish City is now recognized as one of the country’s most comprehensive fishing, boating, hunting, marine and outdoor service center's in the country. With the idea Fish City can cater for your whole experience from building & buying a boat, to fishing gear, and even servicing.
Ross is an avid scuba diver, game fishermen, and hunter. More recently finding more time to get out and enjoy his passions on his boat ‘Wild Bill’ out of Tauranga. Waterski Racing, inland and offshore, is also another passion of Ross’s. Where tuning and setting up boats allowed him to learn a tremendous amount about the scientific's of boat building, and the mechanics behind outboards and motors.
Giving Ross the requisite knowledge and passion, for the launch of Fish City Boats in 2011. A true one stop shop!