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The proud owner and operator of Fish City. Ross has built Fish City from the ground up and ensures the business is always innovating to meet industry demand. Included in this innovation is Hunting and Outdoors. To meet growing customer demand, for hunting and firearms goods and services.
Fish City is now recognized as one of the country’s most comprehensive fishing, boating, hunting, marine and outdoor service center's in the country. With the idea Fish City can cater for your whole experience from building & buying a boat, to fishing gear, and even servicing.
Ross is an avid scuba diver, game fishermen, and hunter. More recently finding more time to get out and enjoy his passions on his boat ‘Wild Bill’ out of Tauranga. Waterski Racing, inland and offshore, is also another passion of Ross’s. Where tuning and setting up boats allowed him to learn a tremendous amount about the scientific's of boat building, and the mechanics behind outboards and motors.
Giving Ross the requisite knowledge and passion, for the launch of Fish City Boats in 2011. A true one stop shop!
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Our manager and veteran of the store, Kev has been with us for over 29 years! He is an expert on all new product and has likely already caught a good fish on the latest lure. Also providing assistance on complicated electronic setups involving autopilot and radars, especially for larger watercraft. This knowledge is not limited, he can help with all enquiries regarding boat parts and chandlery. Including marine audio systems and speakers.
Kevin loves his kayak fishing and in the weekend he will either be in store, or in the Bay of Plenty snapper fishing with jigs, sliders, and softbaits! Kevs first fishing escapades, and the roots of his fishing were found in landbased fishing. From straylining to sliding livebaits, he is a guru and can tell you everything you need to know.
His commitment to Fish City over the entire course of its operation, has created a true expert in all areas of the business. In the Showroom, and behind the scenes.
Five Favourite Products:
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Gordon is an avid saltwater fisho’ and has been with us for over 8 years. His passions aren't limited, from softbaiting, to topwater and livebaiting, and onto gamefishing. He is a guru. Gamefishing and lure fishing are a big part of Gordons love for the ocean.
He goes on yearly trips overseas targeting pelagic species. His most recent trip being to Va’Vau chasing Yellowfin Tuna. Spending part of his childhood in Raglan he is also no stranger to landbased fishing, and is a successful West Coast fisherman!
He can also provide excellent expertise on electronics, especially sounders fishfinders and chartplotters in application.
Gordo also loves getting out into the bush hunting and is a firearms expert in store. Providing advice on optics, scope rings, and rifles and shotguns. Sika, Whitetail and Red deer hunting are a big part of his love for the outdoors, and has hunted from the Waikato to Stewart Island living the dream.
Gordo's top Hunting picks:
Gordo's top Fishing picks:
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Jayden has been with us three years now, and is at home in the bush and the ocean. With a big love for diving, surfing, fishing and deer stalking. He can help you with most things in the shop. Especially in the gun room, setting up optics on rifles, and providing advice on ammunition.
Expertise on wakeboards and watersports is something else he can help you with, and is a lover of game fishing and topwater lure fishing. Jayden can comprehensively assist you with advice on fishing rods and reels for this, the terminal tackle, and knots and rigging required.
Jayden is a big fan of the Talica range from Shimano for live baiting, jigging, and game fishing. Daiwa Lexa bait casters for softbaiting and slow jigging. Lastly, Tikka and Sako firearms when in the hills hunting.
More recently, he has moved into the E-Commerce side of the business and marketing. But should he be needed on the frontlines in the shop he is more than happy to help you out!
Five Favourite Products:
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Max has grown up fishing and hunting. With Fish City being a massive part of his life ever since he was born. As his father, Ross Christensen, along with Kevin and Jono founded it in 1992.
Max is an avid fishermen, particularly game fishing. He can assist you with any fishing or boating inquiries and during the week manages the operations of FC Boats manufacturing. This also entails rigging, making him the perfect person to enquire about electronics packages, outboards and the functionality of your new boat.
Max has recently also been instrumental in the development of the Fish City website and digital platforms. Where he has big ideas for ensuring your experience is second to none. He is a major advocate in believing, the advice and insight you gain from us is just as important to you as the product during your purchase.
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Josh (or JT) is our E-commerce manager and has revolutionized Fish City's digital approach to business. Introducing new technology and information systems to help support Fish City as it adapts to the everchanging business environment, particularly the website and the value this provides to you as a customer is paramount for him.
Josh also is very knowledgeable on watersports and wakeboarding, and can assist you in technical advice for this.
Growing up in Wanaka nurtured an avid skier. Josh is also very passionate about videography, photography and editing content. He is responsible for all the awesome action shots from the teams adventures on the water and in the bush.
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